Price: $ 25
"Newton running has always been a little unconventional and this summer campaign underscores what makes our shoes and customers", Newton running says President Craig Heisner. "As our new display detected that may be our shoes not for everyone. But for those ready imitate the step forward and try something completely different, they can discover what already know the current 'Newtonites': efficient is better. And a better running faster, further, and forever."
The latest interpretation of "Hello better" brand platform, which early last year in life called functions print - show, who employ the taglines: "Freak," "Blend Out" and "Collides with everything" with the aim of communicating the originality of what represent Newton runner and its products. The creative campaign was by Boston-based breakaway Innovation Group (BIG), a strategic consultancy and creative agency specialized in category leading brands with a penchant for thinking and doing things that developed outside of the norm.
"As a runner, has always been a great admirer of Newton, and we already have in-depth knowledge with the brand by working with them in the year 2011," says Scott Maney, breakaway of chief creative officer. "Emissions trading will now continue to work the powerful subculture with them, has cultivated the Newton under Bishop was very exciting." The Newton team is its customers, smart receives marketing and they remain loyal your brand overall vision."
"BIG strong performance is highly competitive market arrangements and quickly synchronized with our team in the development of a well-thought-out strategy that takes advantage of the uniqueness of what it means to be a part of the Newton brand," says Hamilton. "We have made a very smart and creative point of view with the latest work by hand and we are happy to see us, how it 2013 and also performs in the second half."
The campaign starts with digital and printed advertising with EnergyNR, the latest offering from Newton running line of colorful performance training and racing August 1 shoes designed to meet the needs of the runners, taking the unique technology platform and ride only in Newton running shoes would experience, has the $119-EnergyNR a more intimate shoe platform, which facilitates a smooth transition from traditional running shoe brands in the Newton line.
Continue to be those who the EnergyNR (today sale) get language selection in Newton running national print ad campaign will appear in runner's world commitment to the specialty with retailers, and competitor magazines and all digital ads will be integrated a dealer Finder consumers the EnergyNR of custom landing page for www.newtonrunning.com/freak, it goes live on the 1. Newton is planning additional in-store promotions with participating retailers.
Accompanying the EnergyNR campaign is a social media promotion more runners invite to discover the Newton running experience in itself. Start the summer-long Facebook sweepstakes features July daily giveaways including pairs of the new EnergyNR.
About Newton running
Boulder, Colorado-based Newton do, is the leading provider of performance running shoes, which are designed to active support and strengthen the natural running motion. Newton running patented action/reaction ™ technology offers very responsive cushioning and protection plus ground feel minimal heel-toe drop and light comfort. Newton running running form clinics, hosted in partnership with specialty retailers around the world help runners who learn their natural running motion. Newton running proudly committed to social responsibility and supports numerous charitable organizations. www.NewtonRunning.com
Regardless of the ritual of the runners of the surveyed agreed, pre-rituals are a big part of the runners in the routine. Preparing for contests not only the people need to be physically ready. Racers must have the right clothing.Many of the companies that produce quality performance wear for runners and athletes. One of those companies is an expert. The expert brand has all the performance apparel to make running or walking a pleasant activity. The website http://expertbrand.com is a good choice, and it's easy to make a purchase.
The expert is a vertically integrated manufacturer of Performance Apparel. We have made products both at home and abroad for over twenty years. An expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high-quality, functional clothes for active lifestyle, sports, and the sports apparel market. A line of Basic and specialty products for food importers, decorators and dealers ' needs. We are proud to offer you our partners profitable opportunities.
Media Contact Information
Adam Heimann
Director Of Marketing/Media & PR
(786) 263-9555
Adam@expertbrand.com
Preparing for contests not only the people need to be physically ready. Racers must have the right clothing.Many of the companies that produce quality performance wear for runners and athletes. One of those companies is an expert. The expert brand has all the performance apparel to make running or walking a pleasant activity. The website http://expertbrand.com is a good choice, and it's easy to make a purchase.
The expert is a vertically integrated manufacturer of Performance Apparel. We have made products both at home and abroad for over twenty years. An expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high-quality, functional clothes for active lifestyle, sports, and the sports apparel market. A line of Basic and specialty products for food importers, decorators and dealers ' needs. We are proud to offer you our partners profitable opportunities.
Media Contact Information
Adam Heimann
Director Of Marketing/Media & PR
(786) 263-9555
Adam@expertbrand.com
"Our team has been busy putting together a new version of Sociercise Real Time Running Races that will enable group functionality and give users the ability to create their own races." Said Tom Vinkler, one of the co-founders of the company. "Since we are still a few weeks away from the next big release we decided to put out this small update first to show our users that we are listening to them and want them to have the best running app possible."
The company's next version of the application, as Tom mentioned, will allow users to create their own groups to compete against and motivate each other as well as the opportunity to create their own custom races. In addition the company will be releasing a version of the application that will allow non-profit organizations to host charity races on the iPhone platform as a fundraising tool.
More information on Sociercise Real Time Running Races can be obtained from the company's website www.sociercise.com and the Sociercise App can be downloaded free for a limited time in the AppStore.
Sociercise, LLC is a technology start-up located in Sautee Nacoochee, GA. The company is focused on creating technology solutions that motivate and inspire people to improve themselves and their communities. Sociercise has released one iPhone application to date, Sociercise Real Time Running Races which allows users to compete in real-time running races (https://itunes.apple.com/us/app/sociercise-real-time-runn...) against other users and track all of their running data.
Contact: Bobby Valentine (706) 892-6694 bobby@sociercise.com
"You always hear people say that running caused by running," says Peter Larsson, author of the tread lightly and Professor at Saint Anselm College Biology and physical science. "It's true, but I do not think that it is very useful. The runners do. We need to figure out how we do and minimize injury. " Many of the companies that produce quality performance wear for runners and athletes. One of those companies is an expert. The expert brand has all the performance apparel to make running or walking a pleasant activity. The website http://expertbrand.com is a good choice, and it's easy to make a purchase.
The expert brand:
The expert is a vertically integrated manufacturer of Performance Apparel. We have made products both at home and abroad for over twenty years. An expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high-quality, functional clothes for active lifestyle, sports, and the sports apparel market. A line of Basic and specialty products for food importers, decorators and dealers ' needs. We are proud to offer you our partners profitable opportunities.
Media Contact Information
Adam Heimann
Director Of Marketing/Media & PR
(786) 263-9555
Adam@expertbrand.com
There are many reasons why people start running: to stay slim, boost energy or snag that treadmill next to our longtime gym crush. Running can help keep the heart healthy, improve mood and stave off sickness, plus recent studies have found running is a great way to lose and maintain weight. But research suggests going full speed isn't the only route to good health.
Now Walk (Or Run?) It Out –- The Need-To-Know
While walking can provide many of the same health benefits associated with running, recent research suggests running may be the better bet for those looking to shed some pounds. Unsurprisingly, people expend two-and-a-half times more energy running than walking, whether that's on the track or on the treadmill. So for a 160-lb person, running burns about 800 calories an hour compared to about 300 calories walking. And that equates to a pretty sizeable slice of pizza (who doesn’t love cheat day rewards?).
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More interesting, a recent study found that even when runners and walkers expended equal amounts of energy (meaning walkers spent more time exercising and covered greater distances), runners still lost more weight. Not only did the runners begin the study slimmer than the walkers; they also had a better chance of maintaining their BMI and waist circumference.
That difference could possibly be explained by another recent study, which suggests that running regulates our appetite hormones better than walking. After running or walking, participants were invited to a buffet, where walkers consumed about 50 calories more than they had burned and runners ate almost 200 calories fewer than they’d burned. Runners also had higher levels of the hormone peptide YY, which may suppress appetite.
Beyond losing weight, walking may still be super beneficial to our health. Researchers looked at data from the National Runners’ Health Study and the National Walkers’ Health Study and found that people who expended the same amount of calories -- regardless of whether they were walking or running -- saw pretty much the same health benefits. We're talking a reduced risk of hypertension, high cholesterol and diabetes, and better cardiovascular health.
But even the most time-efficient athletes might want to think twice before sprinting away all the time. Running puts more stress on the body and increases the risk for injuries like runner’s knee, hamstring strains, and the dreaded shin splits (which plague even the most consistent runners).
Walk This Way -- Your Action Plan
When running isn't in the cards, walking with weights might be the next best solution to getting in an energized workout. One study showed walking at a 4 mph on the treadmill with hand and ankle weights was comparable to jogging at 5 mph without the extra poundage. (And if anyone looks twice, hand weights are totally in right now, don’t they know?)
No matter which pace feels right, always make sure the body is ready for action. Sixty percent of runners experience an injury serious enough to keep them from being active. So remember that a sweat session may be too strenuous if talking to that workout buddy leaves us gasping for air (a.k.a. the talk test FAIL).
Listening to the body and completing a proper warm–up and cool down are all ways to prevent injuries, so stay informed and spend more time running on the treadmill (and less time running to the doctor).
Bored with both walking and running? There are about, oh, a bazillion other ways to keep active, from yoga and pilates to weight lifting and mountain biking, and pretty much everything in between. Don’t be afraid to try new activities to stay happy and healthy!
The Takeaway
Regular cardio (at any speed) can help keep the body healthy, not to mention improve mood and energy levels. But, lap for lap, running burns about 2.5 times more calories than walking. Running may also help control appetite, so runners may lose more weight than walkers no matter how far the walkers go. Still, running isn't for everyone; going full-speed might increase injury risk. Adding hand and ankle weights can help pick up the intensity while maintaining a slower pace.
Everyone's got their favorite go-to cardio workout. What's yours? Tell us in the comments below!
CORRECTION: An earlier version of this article stated that runners ate more calories than they burned when invited to a buffet.
Many of the companies that produce quality performance wear for runners and athletes. One of those companies is an expert. The expert brand has all the performance apparel to make running or walking a pleasant activity. The website http://expertbrand.com is a good choice, and it's easy to make a purchase.
The expert brand:
The expert is a vertically integrated manufacturer of Performance Apparel. We have made products both at home and abroad for over twenty years. An expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high-quality, functional clothes for active lifestyle, sports, and the sports apparel market. A line of Basic and specialty products for food importers, decorators and dealers ' needs. We are proud to offer you our partners profitable opportunities.
Media Contact Information
Adam Heimann; Director Of Marketing/Media & PR; (786) 263-9555; Adam@expertbrand.com
To summarize the findings, "those how choose running achieved more than twice the exercise doses as those who choose walking, and given the strong dose-response relationship, higher exercise doses and lower risk factors, promoting more vigorous exercise, are likely to produce greater health benefits," the researchers wrote.
Regardless of which exercise chosen, having the right clothing makes the exercise more comfortable and enjoyable. Expert Brand has all the performance apparel to make running or walking a pleasant activity. The website http://expertbrand.com has a great selection and is easy to shop.
About Expert Brand.
Expert Performance is a vertically integrated manufacturer of Performance Apparel. We have been making products both domestically and overseas for more than twenty years. Expert has been a leading innovator in the design and development of smart fabric technology to create and manufacture fashionable, high quality, functional garments for the active lifestyle, athletic, and sportswear markets. Our line of basic and specialty products cater to the needs of distributors, decorators, and retailers. We are proud to offer profitable opportunities to you, our partner.
For more information, Expert Brand’s website at http://expertbrand.com or http://wholesale.expertbrand.com.
Media Contact
Adam Heimann
Director of Marketing / Media & PR
(786)266-9555
adam@expertbrand.com