Newton running marketing campaign calls for runners, "their freak flag"

Newton running running manufacturer of performance running shoes that support the most efficient movement, launches new brand campaign this summer, which includes the complete Newton running brand experience, from innovative shoe designs, the runners, their "sweet spot" to find an invitation to join the tribe, Newton to help.

"Newton running has always been a little unconventional and this summer campaign underscores what makes our shoes and customers", Newton running says President Craig Heisner. "As our new display detected that may be our shoes not for everyone. But for those ready imitate the step forward and try something completely different, they can discover what already know the current 'Newtonites': efficient is better. And a better running faster, further, and forever."

The latest interpretation of "Hello better" brand platform, which early last year in life called functions print - show, who employ the taglines: "Freak," "Blend Out" and "Collides with everything" with the aim of communicating the originality of what represent Newton runner and its products. The creative campaign was by Boston-based breakaway Innovation Group (BIG), a strategic consultancy and creative agency specialized in category leading brands with a penchant for thinking and doing things that developed outside of the norm.

"As a runner, has always been a great admirer of Newton, and we already have in-depth knowledge with the brand by working with them in the year 2011," says Scott Maney, breakaway of chief creative officer. "Emissions trading will now continue to work the powerful subculture with them, has cultivated the Newton under Bishop was very exciting." The Newton team is its customers, smart receives marketing and they remain loyal your brand overall vision."

"BIG strong performance is highly competitive market arrangements and quickly synchronized with our team in the development of a well-thought-out strategy that takes advantage of the uniqueness of what it means to be a part of the Newton brand," says Hamilton.  "We have made a very smart and creative point of view with the latest work by hand and we are happy to see us, how it 2013 and also performs in the second half."

The campaign starts with digital and printed advertising with EnergyNR, the latest offering from Newton running line of colorful performance training and racing August 1 shoes designed to meet the needs of the runners, taking the unique technology platform and ride only in Newton running shoes would experience, has the $119-EnergyNR a more intimate shoe platform, which facilitates a smooth transition from traditional running shoe brands in the Newton line.

Continue to be those who the EnergyNR (today sale) get language selection in Newton running national print ad campaign will appear in runner's world commitment to the specialty with retailers, and competitor magazines and all digital ads will be integrated a dealer Finder consumers the EnergyNR of custom landing page for www.newtonrunning.com/freak, it goes live on the 1.  Newton is planning additional in-store promotions with participating retailers.

Accompanying the EnergyNR campaign is a social media promotion more runners invite to discover the Newton running experience in itself. Start the summer-long Facebook sweepstakes features July daily giveaways including pairs of the new EnergyNR.

About Newton running
Boulder, Colorado-based Newton do, is the leading provider of performance running shoes, which are designed to active support and strengthen the natural running motion. Newton running patented action/reaction ™ technology offers very responsive cushioning and protection plus ground feel minimal heel-toe drop and light comfort. Newton running running form clinics, hosted in partnership with specialty retailers around the world help runners who learn their natural running motion. Newton running proudly committed to social responsibility and supports numerous charitable organizations. www.NewtonRunning.com

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Pilates Performance Ireland Announce The Launch Of Their New Free I-phone/i-pad App

Pilates Performance Ireland, the leading Pilates Multi-Apparatus and Education Studio, based in Dublin, have announced the launch of their new i-Phone/i-Pad App in collaboration with MindBody, the leading US Based, Global Industry Software specialists. Speaking about the launch of the new App, Sarah MacLachlann, 2nd Generation Pilates Master and Educator and Proprietor of Pilates Performance Ireland commented:

“We are delighted to be able to offer this free facility to our clients, as it allows them to directly book classes on our system whilst on the move-no need to be in front of a computer! With over 70 classes per week, once registered on our system you can see at a glance what classes are available and either book your spot directly or alternatively go on a waiting list if the class is full. It is a simple, customer focused tool, which also enables our client to keep track of classes booked and attended at a glance. Going forward we shall also have the ability to directly inform clients of special offers and promotions”

Pilates Performance are leading the way in the Irish Pilates Industry by providing this exciting innovation in customer service and engagement to its clients and forms part of their exciting new development plan for the business. To download the Free App, simply go to the App Store and search for Pilates Performance Ireland.

About Pilates Performance Ireland:
Your Body, Your Life, Your Choice. Can you imagine your body without pain? Imagine being stronger, fitter or being your ideal weight. You don’t need to imagine. At Pilates Performance we have a unique approach to body movement and health. With our custom built Pilates studio and a highly proficient team imagination becomes reality. Your body was designed to move. Pilates Performance is designed to ensure it moves correctly.
At Pilates Performance we provide the following services:
•   Fitness Pilates
•   Clinical Pilates
•   Pilates Education
•   Sports enhancement and Rehabilitation

Imagine being your ideal weight…Imagine being stronger…Imagine being fitter…Why Imagine? Be….

Contact Information:
Contact: Sarah MacLachlann
Address: Pilates Performance Ireland • Unit 11 • Grange Road Retail Park • Grange Road • Rathfarnham • Dublin 14 • Ireland
Web: www.ppireland.com
E-mail: reception@ppireland.com
Phone: (353) 1 495 7797                                                            

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Susan lost 140 pounds: I want to save others from their own Live, just because someone did for me

Name: Susan Anderson
Age: 41
Height: 5'7"
Before Weight: 320 pounds

How I Gained It: I was always heavy. My mother was a great cook, and I took full advantage of that. As a child I was the heaviest kid in class and was teased relentlessly. I learned how to use food as a coping mechanism after my parents divorced. It became my comfort when I was ignored and teased in grade school. By the time I went to high school, I was well on my way to 300 pounds. My addiction to food continued into my 20s and 30s. I went through two divorces and was left with low self-esteem. I hated who I saw in the mirror. I was suicidal and felt ugly, hopeless and unwanted by anybody. The cycle of self-soothing with food continued. I ate whenever I was not occupied by something else, even in the middle of the night. I would wake up and go to McDonald's in my nightgown and hide in the car to eat. Eating the food would feel euphoric at first, then deep depression would set in afterwards.

Breaking Point: My journey started in my doctor's office. He basically told me I was in a life-or-death situation: "If you don't do something about your weight, you are going to die very soon." At 34 years old and a mother of three daughters, I was a borderline diabetic, on various blood pressure meds to control my extreme hypertension and very depressed. I was indeed headed toward an early grave. I will forever be grateful for his stern words that jumpstarted my life.

How I Lost It: The words from my doctor served as my lightbulb moment. Shortly after, I joined a gym, and began to walk into a new season of my life. I did a complete overhaul of my diet, exchanging fried food for veggies and soda for water.

I had not been used to moving my body at all really. I was winded when I would walk up a flight of stairs, or walk to my parked car. I started going to a women's gym called Curves. The trainer there really helped me out of my embarrassment of working out in front of people. For the first month or so I could only work out for about 15 minutes at a time, then slowly as my endurance increased I found I could do about 25 minutes. It was painful, but little did I know then, through that physical pain, progress within my body was taking place!

I began educating myself about the foods that had made me so overweight over the years. The more I learned, the more determined I was to change my body -- and my mind began to change, too. Instead of feeling powerless, I began to feel empowered! I realized then I had to capacity to change my life.

That knowledge lead me out of my own self-imprisonment. I thank God for that gift. Over the course of a year, I not only dropped the weight, but dropped my bad eating patterns. I cut all fried foods and refined carbs from my diet, replacing them with fresh veggies, baked or broiled fish, chicken and lean beef. I adopted a high-fiber, whole-grain lifestyle that left me with energy to burn! I became a fan of water, too. I drink a gallon or more daily, which really aided in my weight loss as well.

My current workouts are about an hour, six to seven days a week, in addition to walking and Zumba. To tone, I work out with weights five days a week. My goal is to compete in amateur women's bodybuilding with the next year or so.

There is a better life for those who believe there is no hope. I want to share what I have learned and help others to apply those principles to their life. It is now my lifelong mission to help others conquer obesity and become free, not only from physical weight, but mental and emotional heaviness associated with it as well. I truly believe that my transformation was not just for my personal fulfillment but to help others with their own journey to weight loss. I want to make a difference. I want to inspire others who think they cannot make their own dreams come true. I want to help others save their own lives, just as someone did for me.

After Weight: 180 pounds

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