Strengthen Partnership with Soles4Souls Awareness Campaign

MILLBURN, New Jersey - Kindrunner.com is pleased to announce its partnership with Soles4Souls, Inc., a global not-for-profit institution dedicated to fighting the devastating impact and perpetuation of poverty, to participate in the Barefoot 4 Them event. On October 10, individuals across the globe will elect to forego wearing footwear for 24 hours to show their awareness and support for underprivileged people worldwide.

Anyone who fills out a registration form confirming their participation at soles4souls.org/barefoot4them will receive a printable card with a story of an individual in need of adequate footwear.  This personal touch allows for individuals to relay the specific story of someone impacted by the effects of poverty, driving attention to their needs.  Additionally, barefoot-goers are encouraged to submit a photo of their unshod feet on social media accompanied by the hash-tag #barefoot4them.

For every photo submitted of a barefoot person and uploaded with the hash-tag, Kindrunner.com will donate $1 toward the initiative.  Kindrunner Co-founder and President Michael Conforti notes, “We feel particularly strongly about this cause because it closely parallels our own mission of repurposing footwear and helping those who need it most.  When we learned about an opportunity to become involved with Soles4Souls, the decision was quite easy.”

Both Kindrunner and Soles4Souls are enthusiastic about moving forward with their partnership toward ameliorating the effects of poverty.  The two entities already join in a process where Kindrunner customers are encouraged to return old, worn footwear in exchange for a $10 Kindness Cash Rewards Credit on a future purchase.  The old shoes are given to Soles4Souls, who in turn distribute them to people in developing countries.

Buddy Teaster, Chief Executive Officer of Soles4Souls, comments, “We deeply appreciate this commitment by Kindrunner.com and its customers.  From our experience, we are certain that the social good campaign will result in inspiring personal stories from individuals who have witnessed transformation among their families and their communities.”

If you are interested in participating in Soles4Souls’ Barefoot4Them event, you can contact Pattie Graben at pattieg@soles4souls.org; if you have any questions about footwear or shoe donation, contact the Kindrunner Team at asktheexperts@kindrunner.com.

View the original article here

Newton running marketing campaign calls for runners, "their freak flag"

Newton running running manufacturer of performance running shoes that support the most efficient movement, launches new brand campaign this summer, which includes the complete Newton running brand experience, from innovative shoe designs, the runners, their "sweet spot" to find an invitation to join the tribe, Newton to help.

"Newton running has always been a little unconventional and this summer campaign underscores what makes our shoes and customers", Newton running says President Craig Heisner. "As our new display detected that may be our shoes not for everyone. But for those ready imitate the step forward and try something completely different, they can discover what already know the current 'Newtonites': efficient is better. And a better running faster, further, and forever."

The latest interpretation of "Hello better" brand platform, which early last year in life called functions print - show, who employ the taglines: "Freak," "Blend Out" and "Collides with everything" with the aim of communicating the originality of what represent Newton runner and its products. The creative campaign was by Boston-based breakaway Innovation Group (BIG), a strategic consultancy and creative agency specialized in category leading brands with a penchant for thinking and doing things that developed outside of the norm.

"As a runner, has always been a great admirer of Newton, and we already have in-depth knowledge with the brand by working with them in the year 2011," says Scott Maney, breakaway of chief creative officer. "Emissions trading will now continue to work the powerful subculture with them, has cultivated the Newton under Bishop was very exciting." The Newton team is its customers, smart receives marketing and they remain loyal your brand overall vision."

"BIG strong performance is highly competitive market arrangements and quickly synchronized with our team in the development of a well-thought-out strategy that takes advantage of the uniqueness of what it means to be a part of the Newton brand," says Hamilton.  "We have made a very smart and creative point of view with the latest work by hand and we are happy to see us, how it 2013 and also performs in the second half."

The campaign starts with digital and printed advertising with EnergyNR, the latest offering from Newton running line of colorful performance training and racing August 1 shoes designed to meet the needs of the runners, taking the unique technology platform and ride only in Newton running shoes would experience, has the $119-EnergyNR a more intimate shoe platform, which facilitates a smooth transition from traditional running shoe brands in the Newton line.

Continue to be those who the EnergyNR (today sale) get language selection in Newton running national print ad campaign will appear in runner's world commitment to the specialty with retailers, and competitor magazines and all digital ads will be integrated a dealer Finder consumers the EnergyNR of custom landing page for www.newtonrunning.com/freak, it goes live on the 1.  Newton is planning additional in-store promotions with participating retailers.

Accompanying the EnergyNR campaign is a social media promotion more runners invite to discover the Newton running experience in itself. Start the summer-long Facebook sweepstakes features July daily giveaways including pairs of the new EnergyNR.

About Newton running
Boulder, Colorado-based Newton do, is the leading provider of performance running shoes, which are designed to active support and strengthen the natural running motion. Newton running patented action/reaction ™ technology offers very responsive cushioning and protection plus ground feel minimal heel-toe drop and light comfort. Newton running running form clinics, hosted in partnership with specialty retailers around the world help runners who learn their natural running motion. Newton running proudly committed to social responsibility and supports numerous charitable organizations. www.NewtonRunning.com

View the original article here