Icebug® Introduces The ARDOR olx™

New for Spring 2014, Icebug Footwear is proud to present the Ardor olx. Born out of the need for ultimate traction, this shoe is at home off-trail and truly shines when the going gets rough, slippery or wet.

Designed for the off-trail enthusiast, who needs a higher level of stability and cushioning, it performs anywhere you need comfort, protection and unparalleled traction, making the Ardor olx a perfect shoe for your next Tough Mudder, trail run, or even hiking.

Icebug’s patented olx technology, features sixteen fixed carbide steel spikes to find purchase on wet trails, roots or slick hard pack in a way no other shoe can. Paired with a durable non-absorbent synthetic upper to keep the shoe from gaining weight when running through water, and a reinforced toe box, this shoe is built to conquer whatever the Mother Earth can throw your way.

In addition to the olx technology, the midsole offers a rigid platform for torsional stability and support on rough, uneven surfaces. With only 5mm of drop and a low -profile sole, the Ardor olx provides improved ground feel for a more natural stride. When it comes down to it, this shoe performs not matter how rough the going gets.

See the Ardor olx passing you at your next off-road race, or come by to see it for yourself at OR Summer Market at booth PV461m and stay for a refreshing SnoCone and a new pair of Arch Flex Insoles

ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001.  Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.

View the original article here

Icebug Footwear Introduces the Enlight RBX9

New for Spring, 2014 Icebug® Footwear is proud to present the Enlight RBX9® for superior trail running traction, no matter the season. Based on the popular Anima, the Enlight allows for more room in the forefoot and a more natural fit overall to create the best trail running shoe you can find for summer fitness and fun.

The Enlight RBX9 is a light trail running shoe designed for a runner who needs unparalleled traction over roots, rocks and mud. With a flexible midsole that allows for natural motion and a lacing system that keeps your heel in place, the Enlight allows you to maintain a natural stride and run with confidence, no matter the terrain.

“We made Enlight feel light like an asphalt shoe even though it’s built on a trail running platform and outsole. It invites you to try the true joy of trail running in the summer months,” says Karin Lundqvist, head of design at Icebug.

Whatever Mother Nature throws at you, the RBX9™ rubber grips when others slip, yet is as durable as traditional rubber. Specially designed rubber spikes add to traction capabilities, but don't add height to the low profile outsole and cushioned midsole. One run down your favorite trail and you will feel the benefits of a consistent gait, no-slip traction and underfoot stability.

Stop by to see the Enlight RBX9 for yourself at Summer OR at Icebug booth PV461, and stay for a refreshing SnoCone and a new pair of Arch Flex Insoles


View the original article here

Icebug™ Hires New North American Rep Groups

Continuing their efforts to build presence and gain market share in the North American running market, Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately.

“We are excited to be working with these skilled groups as we begin to grow the Icebug and ArchFlex Insoles brands,” said Evan Wert, North American Director of Sales and Marketing for Icebug. “Their experience in the footwear, run and, outdoor categories will be essential as we target increased doors and floorspace across the country.”

New Icebug and ArchFlex Insoles Representatives:

Sanitas Sale Group: Andy Anderson and Keith Reis - CO,UT,WY and NM. www.sanitassalesgroup.com

Leading Edge Northwest: Dane Stephenson - WA,OR,ID,MT and AK. Phone: 425-483-0197

Pacific Recreations Sales Inc.: JJ Anderson - CA, AZ and NV. www.pacrecinc.com

Maelstrom Sports: John Ulvilden - IL,WI,MN,ND,SD,IA,MO,KS,OH,MI and IN. www. Phone 608-849-7358

Icebug is currently interviewing to fill Mid-Atlantic, Northeast and Canadian territories for the Icebug Footwear line and ArchFlex Insoles. Contact Evan Wert (ew[at]icebug.se (mailto:ew@icebug.se)) for more information.

Links:

Icebug: http://www.icebug.se

Icebug on Facebook: http://www.Facebook.com/Icebug.Official

Arch Flex Insoles: http://www.archflexsystem.com

Want to know more about Icebug? Please contact:

Jamie Storrs          JamieS@TerraPublicRelations.com          307.733.8777

ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear gigants back in 2001.  Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.

View the original article here