Showing posts with label American. Show all posts
Showing posts with label American. Show all posts

Icebug™ Hires New North American Rep Groups



Continuing their efforts to build presence and gain market share in the North American running market, Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately.

“We are excited to be working with these skilled groups as we begin to grow the Icebug and ArchFlex Insoles brands,” said Evan Wert, North American Director of Sales and Marketing for Icebug. “Their experience in the footwear, run and, outdoor categories will be essential as we target increased doors and floorspace across the country.”


New Icebug and ArchFlex Insoles Representatives:


Sanitas Sale Group: Andy Anderson and Keith Reis - CO,UT,WY and NM. www.sanitassalesgroup.com


Leading Edge Northwest: Dane Stephenson - WA,OR,ID,MT and AK. Phone: 425-483-0197


Pacific Recreations Sales Inc.: JJ Anderson - CA, AZ and NV. www.pacrecinc.com


Maelstrom Sports: John Ulvilden - IL,WI,MN,ND,SD,IA,MO,KS,OH,MI and IN. www. Phone 608-849-7358


Icebug is currently interviewing to fill Mid-Atlantic, Northeast and Canadian territories for the Icebug Footwear line and ArchFlex Insoles. Contact Evan Wert (ew[at]icebug.se (mailto:ew@icebug.se)) for more information.


Links:


Icebug: http://www.icebug.se


Icebug on Facebook: http://www.Facebook.com/Icebug.Official


Arch Flex Insoles: http://www.archflexsystem.com


Want to know more about Icebug? Please contact:


Jamie Storrs          JamieS@TerraPublicRelations.com          307.733.8777


ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear gigants back in 2001.  Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.


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Jeanne Ball: American Heart Association: Transcendental Meditation May Lower Your Blood Pressure



Get Healthy Living Alerts: As a meditation teacher, I find that one of the most common reasons why people want to learn how to meditate is to lower their blood pressure. New meditators often tell me that at their last checkup their doctor was surprised to find that their blood pressure had come down into the normal range.

More and more Americans are being diagnosed with hypertension: a shocking 1 in every 3 adults. Another 30 percent have pre-hypertension (higher than 120/80 but lower than 140/90); for these people, doctors may be hesitant to prescribe medication and are looking for preventative options.


The demand for alternative treatments is on the rise. Doctors acknowledge that many patients are reluctant to take medication these days and that patients are asking about other measures -- such as diet, yoga, herbal supplements and meditation.


Happily, this conversation has prompted the American Heart Association (AHA) to more closely consider alternative approaches. The AHA released a report in April informing physicians about alternatives that can be recommended to patients.


Modern Medicine Responds to Public Demand


The report, "Beyond Medications and Diet: Alternative Approaches to Lowering Blood Pressure: A Scientific Statement From the American Heart Association," aims to identify which approaches have been shown by research to be safe and effective -- and which may not be effective. The study looked at research on yoga, biofeedback, aerobic exercise, mindfulness meditation, acupuncture, relaxation therapies and the Transcendental Meditation technique. 


Robert Brook, M.D., chair of the expert panel that authored the report, noted that the impetus for the new study came, in part, from patients themselves. "A common request from patients is, 'I don't like to take medications, what can I do to lower my blood pressure?' We wanted to provide some direction."


What Heath Professionals Should Know


The AHA report is helpful for physicians and health professionals because it clarifies that the various alternative approaches -- while they may yield benefits in specific areas -- are not all equally effective at lowering blood pressure. The highest level of evidence was for aerobic, dynamic resistance and isometric hand grip exercises. Among behavioral therapies (such as yoga, meditation and relaxation modalities), biofeedback and Transcendental Meditation were found most beneficial.


Considering the latest scientific evidence on different types of meditation, the report states that there is insufficient evidence to recommend forms of meditation other than the Transcendental Meditation technique: "Because of many negative studies or mixed results and a paucity of available trials, all other meditation techniques received a 'Class III, no benefit, Level of Evidence C' recommendation. Thus, other meditation techniques are not recommended in clinical practice to lower blood pressure at this time."


An Integrative Approach  


The AHA also advised that "alternative therapies not replace proven methods to lower blood pressure -- including physical activity, managing weight, not smoking or drinking excess alcohol, eating a low sodium balanced diet and taking medications when prescribed."


Yet for millions of people with hypertension, the report suggests, an effective alternative therapy may bring blood pressure into the normal range or prevent the need for hypertension medication, with its attendant side effects and costs.


Noel Bairey Merz, M.D., professor of medicine at the Cedars-Sinai Medical Center and director of the Barbra Streisand Women's Heart Center, comments on the report: "We are gratified that our research demonstrating the efficacy of Transcendental Meditation on blood pressure is being recognized and hope that this consensus will result in its wider use in clinical practice."


A clinical trial published last year in the journal Circulation showed that TM practice not only reduces high blood pressure, but is associated with significantly lower mortality rates from heart attack and stroke among patients with coronary heart disease.


Robert Schneider, M.D., FACC, principal investigator for several NIH-sponsored research studies on the TM technique and cardiovascular disease, explains the mechanism: "TM practice balances brain activity, reduces activation of the sympathetic nervous system and stress hormones, and thus helps normalize the functioning of the cardiovascular system, including blood pressure."


The AHA report also suggests that alternative approaches may provide a range of health or psychological benefits beyond lowering your blood pressure or reducing your risk of cardiovascular disease. This seems to be the common experience of meditators: Most of my students who learn meditation to bring down blood pressure soon discover that reducing stress and alleviating hypertension are just the side effects of a deeper healing and transformation.


Video: Meditation for High Blood Pressure


References:


Brook RD et al., "Beyond Medications and Diet: Alternative Approaches to Lowering Blood Pressure. A Scientific Statement from the American Heart Association." The report has been published in print form in Hypertension, 2013; 61:1360-1383, and was published online before print (April 22, 2013).


Follow Jeanne Ball on Twitter: www.twitter.com/jeanneball

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Top gym in Costa Mesa raises donations for the American Red Cross for the Boston Marathon bombing



Training Ground OC strength and Conditioning, voted one of the top gyms Orange County in 2013 by the OC Hotlist, hosted a fundraising event last weekend called Fitness Camp for a cause for the American Red Cross for help in the aftermath of the bombing of the Boston Marathon to raise money earlier in the month.

"The tragedy in Boston was unspeakable and we wanted to do our part to show support for those brave athletes, their families and friends present and suffer from this Act of terror," owner Am Ballinger said. "We want to give a big shout-out to all the people that came up, worked hard and made the generous donations we could raising almost $ 500 for our cause."


Training Ground OC has promised to all gifts given for this event one day, that one-hour, intensive circuit-style training with weights, bodyweight exercises and a variety of athletic training equipment on their facility Costa Mesa-based off of 17th St. and Pomona Ave.


As a local business owner, Am ' Coach B ' Ballinger and the team at Training Ground OC are heavily involved in the community and often host fundraising events for local and national charities and causes. Last winter they a camp 2-week charity fitness hosted and raised thousands of dollars worth of food, clothing and money for Colette the children's Home of Huntington Beach to help support the women and children love served during the holiday season.


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