Icebug® Introduces The ARDOR olx™

New for Spring 2014, Icebug Footwear is proud to present the Ardor olx. Born out of the need for ultimate traction, this shoe is at home off-trail and truly shines when the going gets rough, slippery or wet.

Designed for the off-trail enthusiast, who needs a higher level of stability and cushioning, it performs anywhere you need comfort, protection and unparalleled traction, making the Ardor olx a perfect shoe for your next Tough Mudder, trail run, or even hiking.

Icebug’s patented olx technology, features sixteen fixed carbide steel spikes to find purchase on wet trails, roots or slick hard pack in a way no other shoe can. Paired with a durable non-absorbent synthetic upper to keep the shoe from gaining weight when running through water, and a reinforced toe box, this shoe is built to conquer whatever the Mother Earth can throw your way.

In addition to the olx technology, the midsole offers a rigid platform for torsional stability and support on rough, uneven surfaces. With only 5mm of drop and a low -profile sole, the Ardor olx provides improved ground feel for a more natural stride. When it comes down to it, this shoe performs not matter how rough the going gets.

See the Ardor olx passing you at your next off-road race, or come by to see it for yourself at OR Summer Market at booth PV461m and stay for a refreshing SnoCone and a new pair of Arch Flex Insoles

ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001.  Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.se.

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Icebug Footwear Introduces the Enlight RBX9

New for Spring, 2014 Icebug® Footwear is proud to present the Enlight RBX9® for superior trail running traction, no matter the season. Based on the popular Anima, the Enlight allows for more room in the forefoot and a more natural fit overall to create the best trail running shoe you can find for summer fitness and fun.

The Enlight RBX9 is a light trail running shoe designed for a runner who needs unparalleled traction over roots, rocks and mud. With a flexible midsole that allows for natural motion and a lacing system that keeps your heel in place, the Enlight allows you to maintain a natural stride and run with confidence, no matter the terrain.

“We made Enlight feel light like an asphalt shoe even though it’s built on a trail running platform and outsole. It invites you to try the true joy of trail running in the summer months,” says Karin Lundqvist, head of design at Icebug.

Whatever Mother Nature throws at you, the RBX9™ rubber grips when others slip, yet is as durable as traditional rubber. Specially designed rubber spikes add to traction capabilities, but don't add height to the low profile outsole and cushioned midsole. One run down your favorite trail and you will feel the benefits of a consistent gait, no-slip traction and underfoot stability.

Stop by to see the Enlight RBX9 for yourself at Summer OR at Icebug booth PV461, and stay for a refreshing SnoCone and a new pair of Arch Flex Insoles


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TechNiche International introduces its newest product, KewlShirt™

KewlShirt™ is a cooling shirt that uses TechNiche International's patented HyperKewl™ fabric. The same fabric used by premier brand names such as Adidas, BMW, and Harley Davidson.

An ideal solution for people exercising or competing in the heat, KewlShirt™ (Tank Top pictured above) was designed to be worn against the skin to maximize the cooling effect.  While KewlShirt™ can be used by anyone looking to avoid the summer heat and protect themselves from heat stress and heat fatigue, it was specifically designed with athletes in mind. The shirt is designed to be worn directly against the skin, which allows the user flexibility in how they wear it. The shirt can be worn under a jersey, under a shirt, or by itself.  KewlShirt™ is perfect for soccer players, cyclists, runners, and anyone else looking to compete or train in hot temperatures and avoid heat stress.

KewlShirt™  uses TechNiche International’s HYPERKEWL™ fabric which allows users to stay cool for 5 to 10 hours. Simply soak the shirt for 2-3 minutes, squeeze out the excess water, and wear. Not only does this technology offer athletes a simple and quick solution to the heat, the shirts are also light-weight and durable. KewlShirt™  allows users to stay dry, while keeping cool.

KewlShirt™ Tank Top and KewlShirt T-Shirt are scheduled to be released in the Fall of 2013.  For more information please contact TechNiche International at www.techniche-intl.com

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Vibram FiveFingers Introduces The Bikila

The Bikila is the first model in the Vibram Fivefingers collection designed specifically for minimalist running. Named after the double Olympic marathon champion, Abebe Bikila, famous for winning a gold medal while running barefoot, this model is a breakthrough product that encourages a more natural, healthier, and more efficient forefoot strike, unlike any other running shoe on the market today.

The Bikila features a new Dri-Lex® covered 3mm polyurethane insole (thickest under the ball) and a 4mm anatomical pod outsole design that offers more plating protection to reduce the risk of stone-bruising. It also distributes forefoot impact without compromising important ground feedback essential to a proper forefoot strike running form to enhance performance and enjoyment; while reducing risk of injury. A more athletic padded collar and a single hook and loop closure helps provide comfort and security around the foot.

The Vibram Fivefingers Bikila is the best choice of footwear for running whether you’re looking to cover a marathon, incorporate minimalist running into your training or transitioning for the first time.

Fitting Tips for FiveFingers® Bikila

1. With the single strap fully open, insert your foot while gradually aligning each toe with the appropriate toe pocket – it’s often best to start with your big toe and work down to the little toe, gradually inching forward as each toe finds its place. Check to make sure one toe is in each pocket.

2. AFTER each toe is in place, pull up the heel cup and nestle your own heel into the FiveFingers heel cup. It’s important to get your heel firmly seated in the heel cup.

3. Pull the single strap closure across your instep and secure. Make sure the strap lies flat as it wraps around the foot. Wiggle your toes and adjust the strap to find your ideal comfort.

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